The New Normal
As our lockdown restrictions start easing up from level 4 to level 3 and more industries start coming back online, we as employees and employers find ourselves in a very anxious position, as we try to navigate through this unchartered territory known as the “new normal”. So, what does this new normal look like? Well […]
Face Masks – Prevention is Better than Cure
Covid-19, sounds like the title of a Hollywood blockbuster starring the Rock and usually these movies only affect the USA. Unfortunately, this is no movie and we all have a role to play in this very real blockbuster. No one was prepared for this virus and its effects will transcend way past the 21-day lockdown. […]
Coronavirus – Time for your business to evolve?
“Is it time for my business to evolve”? This is the question you should be asking yourself rather than, “Do I have enough hand sanitiser”? It’s hard to avoid the topic of Coronavirus. Login to social media to read the views of every self-proclaimed expert and fake news causing wide-spread panic or every conversation with […]
Sustainable Superheroes
At Expand a Sign, we like to think of ourselves as a bunch of superheroes. By day, we’re a group of creative and driven individuals, with a passion and killer instinct to bring awesome brands to life but by night, we’re a group of eco warriors, pioneering recycling within the portable branding industry. Now to […]
Is it time for your logo to evolve?
A logo is the face of your brand/business and is by far the most important branding element you’ll bring to life but there comes a time when every logo needs to evolve – even the biggest brands in the world have had to do it. There was a time years ago, when all it took […]
The ultimate guide to the biggest branding trends in 2020
Now, with so many resources out there on branding trends, it’s easy to feel overwhelmed by the prospect of refreshing your brand. As always, Expand a Sign is here to provide you with the ultimate guide to the biggest branding trends in 2020 and we’ve narrowed it down to the top 3 in each category […]
A complete guide to creating your brand style guide
When it comes to building an instantly recognisable and memorable brand, it’s all about consistency. Developing a consistent brand starts with creating a brand style guide. A brand style guide takes the heart and soul of your brand and translates it into design rulebook that explains how your brand must present itself to the world […]
The ultimate guide to designing the perfect logo
A logo isn’t just your brand’s name in a pretty font with a cool graphic, there’s an actual science behind it. A logo is the face of your brand/business and is by far the most important branding element you’ll bring to life. But where does one begin? Designing a logo can be exciting as well […]
What is Branding? The ultimate guide to kickstart your brand
What is branding? The Oxford dictionary defines branding as “the promotion of a particular product or company by means of advertising and distinctive design”. Simple enough? You’d think so but that’s the basic definition and there is so much more that goes into branding. With 23 years in the branding industry and countless more combined […]
