Charity Begins At Home

We are all familiar with the saying “charity begins at home”, but with today’s fast pace and ever demanding workloads, the lines between work and home are increasingly blurring. We spend so much time at the office that we might as well call it home. It might not always be easy to give more than […]

Going Greener

We live in a throw-away society. Over-consumption and excessive production of short-lived and disposable items has resulted in an instant gratification society. This would be alright if we had an everlasting supply to clean energy to make replacement goods and bottomless landfill sites. But we haven’t. People seem to have forgotten how to re-use, repair, […]

Ways to Win with Social Media Marketing

As social networking has soared to become the largest voluntary behaviour this side of teeth brushing, the money guys have shown up on the scene – right on cue. By all accounts, social media is a gold rush, with companies and consultants of all sizes and descriptions jockeying for a piece of a pie estimated […]

Branding a Golf Day, the right way…

A golf day is great for building strong bonds quickly. Branding a hole will add a finishing touch and a professional look to your corporate golf day. But engaging with your customers means more than plastering a venue or event with your company logo. Event branding is about getting consumers emotionally involved with your product […]

6 Tips for a Winning Product Launch

Launching a new product can be an exciting time for any company. Whether it is the first product or an addition to an already existing line, the enthusiasm and buzz in the air is contagious as hope of instant success abound. Before presenting your product to the masses, however, there are a few things that […]

Exhibit Like A Pro

At Expand a Sign we’re all for creativity and innovative marketing solutions. When it comes to exhibitions, don’t be afraid to go bold. After all, a banner that’s dull won’t bring in the crowds. Be innovative – who says that your display has to be two dimensional? Curved display surfaces like the WondaSign with its’ clever use […]

Change is inevitable. Progress is optional.

Imagine buying your dream car and being able to change its colour as you pleased without incurring a dent on your wallet (I just looked – a Ferrari 458 Italia respray will set you back between R70 000 – R160 400, incl. paint and labour. Cha Ching!). Expand a Sign products are a bit like […]

I Want to Ride my Bicycle

I have a friend (let’s call her C) who had grown up in an apartment on the 3rd floor of a building in a densely built city, and therefore was never offered the small luxury of learning to ride a bicycle. For her 30th birthday, C’s husband bought her what was to be her favourite […]

Donate blood – you’ve got it in you!

I write this blog from the waiting room at a local hospital. Not in an attempt to channel my chakras for the theme of the piece, but just because it’s my turn to whisk my mum around in a wheelchair and sip on tepid cups of hospital coffee while I wait for the various scans […]