A business without a sign, is a sign of no business…

Why is marketing often seen as a grudge purchase? It may simply be because we do not get that instant feeling of return. When you buy a product for example, someone hands you something and you feel justified in spending your money. Yet many view marketing as something you throw money at and hope for […]

Perception

Perception. So what is the definition of this word? I looked it up using the right click action on my mouse (what ever happened to the Oxford Dictionary?). The computer thingy spat out words like: Insight Awareness (or lack of) Discernment Observation Sensitivity (males are clueless about this one) View Opinion (everyone’s counts) Four words […]